Type drives commerce conference
.
The Premise
Type Drives Commerce explores the power of lettering, language, and visual identity to move business, culture, and ideas forward. The conference brings together designers, brands, and industry leaders to share how type shapes meaning and drives real-world financial impact.
We had to baalancing a diverse slate of speakers and topics while creating a flexible visual system that works across print, digital, and the live event environment.
Campaign & branding
A bold, graphic system built around a flexible typographic lockup, high-contrast color, and expressive use of type.
Developed in collaboration with Jolene Delisle and The Working Assembly, the identity extends across digiial, print, and on-site experiences for a clear, consistent presence.
The speakers & the day of
The club's first conference since the pandemic. A one-day conference featuring 18 speakers from design, brand, and business, with a full program, on-site materials, conesive narrative across online and in-person. One idea, one stage, 350 seats sold out, and 30% of TDC's annual income