Work Index 2026
Creative direction, strategy and cultural programming across publishing, live entertainment and independent brands.
06/06ExperienceCareer / About
Type Directors Club (The One Club) — Strategic Program Manager
Mar 2024–Oct 2026 / Manhattan
Third employee in the club’s 80-year history. Joined an organization running on outdated systems and rebuilt its programs, governance, and commercial model.
Ran the club as a two-person team with the Executive Director, building the structure and systems behind every cross-club initiative, and served as liaison to the TDC Advisory Board. Rewrote bylaws unchanged since 2019 and recruited three new board members.
Developed and programmed Type Drives Commerce, TDC’s first in-person conference in six years, with conference chair Jolene Delisle and The Working Assembly across program, campaign, and spatial experience. Sold out to 300+ tickets and bundles; sponsorship made up 49% of revenue.
Brokered the first partner-publisher deal (Slanted) for The World’s Best Typography® annual; credited editor and writer of volumes 46 and 47. Ran the TDC71 and TDC72 international competitions across 60+ countries, with juries from Uncommon, Coca-Cola, CENTER, Ford, Landor, and JKR leadership. Entries grew 20% and entry-fee revenue 15%.
Brought in Slanted, Glyphs, Adobe, Pentagram, and The Working Assembly as sponsors and corporate members, growing corporate membership 60%. Curated panels connecting design with music, entertainment, and contemporary culture to reach new and existing audiences, including Brent David Freaney’s first-ever public talk on Charli XCX’s BRAT campaign, TDC’s best-selling single event.
Sony Hall — Art Director
Aug 2022–Sep 2023 / Manhattan
Designed the exterior marquee and signage and oversaw production and installation, from sketch to install in one month within Manhattan’s approval process. Built a flexible type system that absorbed changing artists and billing while keeping the venue recognizable.
Developed show identities and campaigns across social, print, digital displays, and on-site signage for artists including Yasiin Bey, Talib Kweli, GZA, George Clinton, and Seun Kuti. A QR system lifted scans and click-through 60%.
Opera Ghost Management — Artist Manager, Creative Director
Aug 2015–Jul 2022 / London
Discovered emerging artists and built them into international touring acts with distinct brand identities, routing tours with CAA and WME around release cycles, including a U.S. tour supporting Mitski. Paired artists with collaborators such as Grammy-winning engineer John Greenham (Billie Eilish) and producer Tom Biller (Fiona Apple, Beck), curating the right environment for creative collaboration and output.
Negotiated IP licensing and sync deals (HBO, CBS, Hulu) across a 10+ artist roster with Warner, Sony, Beggars Group, and Universal, including directly with Pearl Jam co-founder Stone Gossard’s label, Loosegroove. Led and mentored a 20+ person team across Scandinavia, GAS, Benelux, and Japan, building a bespoke team around each artist’s vision.
Founded BLAME Recordings and delivered a #1 independent album, a Grammy shortlisting, a best-packaging award, and #5 on U.S. alternative radio.
American Media (Muscle & Fitness) — Staff Designer
2019–2020 / New York
Worked as one of two designers, with the Creative Director, on a 200+ page monthly, crafting lifestyle editorial on health, exercise, and diet.
Velvet Hammer Music Management — Junior Manager & Designer
2011–2014 / Los Angeles
Designed newsletters and social campaigns reaching 1M+ subscribers for System of a Down, Deftones, Alice in Chains, and AFI; designed branding for XTRMST (Davey Havok and Jade Puget of AFI); signed Code Orange (later Grammy-nominated).
Selected freelance
Apple Arcade · Uber Eats · Sony Music · The Vestry · Independent Brands
Identity, packaging, web and UI, outdoor, and editorial photography.
Griffin McCabe / Experience
Experience.
Type Directors Club (The One Club) — Program & Operations Manager
Mar 2024–Oct 2026 / Manhattan
Third employee in the club’s 80-year history. Joined an organization running on outdated systems and rebuilt its programs, governance, and commercial model.
Ran the club as a two-person team with the Executive Director, building the structure and systems behind every cross-club initiative, and served as liaison to the TDC Advisory Board. Rewrote bylaws unchanged since 2019 and recruited three new board members.
Developed and programmed Type Drives Commerce, TDC’s first in-person conference in six years, with conference chair Jolene Delisle and The Working Assembly across program, campaign, and spatial experience. Sold out to 300+ tickets and bundles; sponsorship made up 49% of revenue.
Brokered the first partner-publisher deal (Slanted) for The World’s Best Typography® annual; credited editor and writer of volumes 46 and 47. Ran the TDC71 and TDC72 international competitions across 60+ countries, with juries from Uncommon, Coca-Cola, CENTER, Ford, Landor, and JKR leadership. Entries grew 20% and entry-fee revenue 15%.
Brought in Slanted, Glyphs, Adobe, Pentagram, and The Working Assembly as sponsors and corporate members, growing corporate membership 60%. Curated panels connecting design with music, entertainment, and contemporary culture to reach new and existing audiences, including Brent David Freaney’s first-ever public talk on Charli XCX’s BRAT campaign, TDC’s best-selling single event.
Sony Hall — Art Director
Aug 2022–Sep 2023 / Manhattan
Designed the exterior marquee and signage and oversaw production and installation, from sketch to install in one month within Manhattan’s approval process. Built a flexible type system that absorbed changing artists and billing while keeping the venue recognizable.
Developed show identities and campaigns across social, print, digital displays, and on-site signage for artists including Yasiin Bey, Talib Kweli, GZA, George Clinton, and Seun Kuti. A QR system lifted scans and click-through 60%.
Opera Ghost Management — Artist Manager, Creative Director
Aug 2015–Jul 2022 / London
Discovered emerging artists and built them into international touring acts with distinct brand identities, routing tours with CAA and WME around release cycles, including a U.S. tour supporting Mitski. Paired artists with collaborators such as Grammy-winning engineer John Greenham (Billie Eilish) and producer Tom Biller (Fiona Apple, Beck), curating the right environment for creative collaboration and output.
Negotiated IP licensing and sync deals (HBO, CBS, Hulu) across a 10+ artist roster with Warner, Sony, Beggars Group, and Universal, including directly with Pearl Jam co-founder Stone Gossard’s label, Loosegroove. Led and mentored a 20+ person team across Scandinavia, GAS, Benelux, and Japan, building a bespoke team around each artist’s vision.
Founded BLAME Recordings and delivered a #1 independent album, a Grammy shortlisting, a best-packaging award, and #5 on U.S. alternative radio.
American Media (Muscle & Fitness) — Staff Designer
2019–2020 / New York
Worked as one of two designers, with the Creative Director, on a 200+ page monthly, crafting lifestyle editorial on health, exercise, and diet.
Velvet Hammer Music Management — Junior Manager & Designer
2011–2014 / Los Angeles
Designed newsletters and social campaigns reaching 1M+ subscribers for System of a Down, Deftones, Alice in Chains, and AFI; designed branding for XTRMST (Davey Havok and Jade Puget of AFI); signed Code Orange (later Grammy-nominated).
Selected freelance
Apple Arcade · Uber Eats · Sony Music · The Vestry · Independent Brands
Identity, packaging, web and UI, outdoor, and editorial photography.
Type Directors Club / March 13, 2026 / Fordham Lincoln Center, Manhattan
Type Drives Commerce.
Conference concept, programming and creative co-direction with Jolene Delisle and The Working Assembly.
The premise
Type Drives Commerce, the TDC’s first in-person conference in six years, was built for designers, creative leaders, and brand decision-makers, to re-establish the TDC at the forefront of typography, business, and commerce.
- 100%
- Production funded before event day
- 300
- Seats sold out at Fordham Lincoln Center
- 30%
- Of TDC’s total annual income
The challenges
Operating under severe resource constraints, the top-priority challenges were to balance:
- A diverse slate of speakers and topics that served the conference’s intentions
- A flexible visual system that works across print, digital, and the live event environment
- A strategic launch timeline that cut through a crowded conference circuit across email, social, and partner channels, built to inspire attendance
- Partners and talent who believed in the conference enough to help offset costs, with no upfront budget
Role & direction
With co-chair Jolene Delisle and The Working Assembly, I conceptualized the theme, curated 18 speakers and paired panels, and wrote the sponsor and talent pitches.
Built on McLuhan’s “the medium is the message,” the identity treated typeface as voice, with each face marking an era of commerce. I co-directed the creative across every touchpoint.
Campaign & spatial system
Campaign in motion
The live experience
Speakers & hosts
Zipeng Zhu / Introduction / Host
DazzleLauren Hom / Introduction / Host
Hom Sweet HomJolene Delisle / How Type Drives Commerce
The Working AssemblyJeremy Mickel / Small Details for Big Brands
MCKLJames Edmondson / Ordering Off the Secret Menu: A Look at Custom Type
OH no Type Co.Charles Nix / The Typographic Ecosystem
MonotypeAudrie Poole / Real Talk About Type-Forward Design Work with Sunday Afternoon; The Law of the Letter
Sunday AfternoonRich Tu / Real Talk About Type-Forward Design Work with Sunday Afternoon
Sunday AfternoonTré Seals / Real Talk About Type-Forward Design Work with Sunday Afternoon
Vocal TypeJessica Hische / Creativity in the Age of AI
Lettering artistBrent David Freaney / On Typographic Indecision: Keep It Simple, Sis.
Special OfferGary Fogelson / The Law of the Letter
Other MeansChristine Bateup / The Law of the Letter
Frere-Jones TypePhil Carey-Bergren / The Law of the Letter
MonotypeTeddy Blanks / How I Learned to Stop Worrying About Licensing and Draw My Own Type
CHIPSMin Lew / Courage for the Future: Design as a Future Building Engine for Brands
Base DesignChris Nott / The Law of the Letter
Studio DRAMAJohn Kudos / International Characters Video Series: Indonesia
KUDOS Design CollaboratorySponsors & supporters
Outcome
100% Production Funded: Speakers, enterprise sponsors, influential foundries, independent designers, and museums underwrote all venue, AV, and operational costs before event day.
Record Financial Return: Sold out all 300 seats at Fordham Lincoln Center, generating 30% of TDC’s total annual income.
Community Impact: Brought type designers, creative operations teams, and brand leaders into conversation: people who rarely sit in the same room.
Type Directors Club × Slanted / Typography 46 and 47 / 2025–2026
The World’s Best Typography.
Publishing model, partner-publisher agreement, editorial direction, art direction and production.
The premise
TDC’s annual, The World’s Best Typography, the printed record of each year’s competition winners, wasn’t failing as a book; it was failing as a business. My intention was to change who published it and who paid for it, so the book could stay ambitious.
- 5×
- Readership compared with volume 45
- 1,000+
- Copies of Typography 46 sold
- 33
- Countries represented in Typography 46
The challenges
The model was unsustainable on every front:
- Production costs far exceeded what the book brought in.
- Only a small base of member copies stood behind it, with no international distribution.
- The previous edition had been neglected.
- TDC had never worked with a partner publisher.
Role & direction
I brokered TDC’s first partner-publisher agreement with Slanted, a respected German design publisher with wide international reach, and brought in sponsors, including Glyphs and Adobe, to share costs.
As credited editor of volumes 46 and 47 with TDC’s executive director, I wrote the introduction and foreword, oversaw art direction and production, and built a system to collect and verify assets from 33 countries on deadline.
The books
Inside volume 46
Inside volume 47
Outcome
First Partner-Publisher Deal: The first in TDC’s history (Typography 46, published by Slanted in October 2025; Typography 47 following November 30, 2026).
33 Countries: Represented in Typography 46.
5× Readership: Typography 46 sold 1,000+ copies, up from about 200 for volume 45. Fixing the model put the book in five times as many hands.
Art Director / Manhattan / August 2022–September 2023
Sony Hall.
Marquee type system, environmental branding and visual communications.
The premise
Sony Hall, a Theater District venue in the near-century-old Paramount Hotel, needed one recognizable look across a nightly changing calendar. I paired historic Broadway signage, a nod to the venue’s past as a Broadway house, with contemporary typography.
- 1 month
- From marquee sketch to installation
- 60%
- Lift in QR scans and click-through
- Still in place
- Window installations
The challenges
The challenges were built into the building and the bill:
- The marquees had gone entirely unused.
- Long billing had to stay legible from the street.
- The venue competed with Broadway’s most popular theaters.
- Every change had to clear approvals on a landmarked facade.
Role & direction
I creative directed the marquee’s type system, from the billing-card structure to the typeface, and took it from sketch to installation in one month, leading the exterior through production.
From the street inward, I designed the visual system across show campaigns, menus, digital displays, and the bar and café, for artists including Yasiin Bey, GZA, and George Clinton.
From the street inward
One system, changing formats
Outcome
Marquees Back in Use: Unused marquees became a live billing system.
60% Lift: A QR code across all media, routed to Ticketmaster, raised scans and click-through 60%, tracking with ticket sales.
Lasting Presence: The window installations are still in place.
Art Director / Manhattan / August 2022–September 2023
Sony Hall / Show identities.
One system, a distinct identity for every show.
Show identities and campaign artwork across social, print, digital displays and on-site signage. Created from raw artist assets, with a distinct treatment for each performance.
Across the venue
Art direction extended from show announcements to event calendars, lobby screens and large-format displays, supported by brand guidelines and an organized asset library.
Fresh Paint Design Co. / Brooklyn / 2023–present
Fresh Paint Design Co.
Independent art direction, identity, campaigns and image making.
Identity and campaigns for Apple Arcade, Uber Eats and Neverwold Festival, extended to transit and billboards. Selected work across packaging, web and UI, publishing, music and editorial photography.